G.I. Joe.
way more Helter Skelter.

September 12, 1983 - 2023: 40 years of: G.I. Joe: A Real American Hero (The M.A.S.S. Device)

From tiny toys to terror drome.

Born from the 60s cold-war agenda, Western boys would now forever play with Government Issued action-figures. But in this wild 80s plethora of entertainment, it was only a matter of time before these sworn-in patriots would become part of the TV-anime landscape ...as well as ...an integral part of every Christmas wish-list.

The all American G.I. Joes defends the Red, White & Blue from the evil forces of Cobra, a ruthless terrorist organization determined to rule the world. Their hypnotic devilish Destro engineered a machine capable of teleporting items and people to and from anywhere around the planet. Fueled by three distinct elements, the Joes must rapidly construct one to find, fight and defeat the maniacal Cobra Commander and his troops.

Released in September 1983, to little expectation, the initial TV mini-series of A Real American Hero (The M.A.S.S. Device), sat the blueprint for decade-long cartoons and global toy take-over.

Following the Star Wars play-by-play handbook, figurines, comic-books, toys, clothing, video-games, various-licenses and an eventual 1987 long-form anime-movie would be presented to North American gun-hungry kids. All of this madness, a year before the brand, Hasbro, presented and produced the other 80s action frenzy: The Transformers.

Being an 8 year-old kid in 1983, in a post-CHiPs and current-Knight Rider era, having 30 minutes of daily G.I. Joe after-school made me a better / stronger / wiser man today ...because knowing is half the battle !

G.I. Joe = 1983 theme
G.I. Joe: A Real American Hero (The M.A.S.S. Device) = full mini-serie
The M.A.S.S. Device 2008 reissue toy

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